STRATEGY BUILT. RESULTS DELIVERED.

Where Strategy
Meets Execution

Orca Labs partners with public and private sector leaders — from early-stage startups to global enterprises — to design and execute growth strategies, operational transformation, and technology modernization that deliver measurable, lasting business outcomes.

$8B+

Value Created

20+

Years Executive Experience

Cross-Sector

PUBLIC & PRIVATE SECTOR

6x

Median pipeline uplift

SAAS  ·  ADVISORY  ·  TRANSFORMATIOn  ·  SUPPLY CHAIN  ·  AI  
WHAT WE OFFER

We Don't Just Advise.
We Build.

Orca Labs embeds with your leadership team to diagnose what's broken, architect the right operating model, and drive execution until results are real — across revenue growth, organizational transformation, and technology modernization.

Transformation Advisory

Operating model design, AI adoption, M&A integration, and change management from strategy through execution.

->Tracked in operational efficiency, adoption rates, and time-to-value
Revenue & GTM Strategy

Pipeline architecture, ICP refinement, GTM playbooks, and revenue operations for commercial and public sector growth.

-> Measured in pipeline growth, revenue attainment, and CAC efficiency
Tech Modernization
->Quantified in ROI, cost reduction, and capability unlocked

Platform strategy, AI roadmaps, SaaS optimization, and vendor selection aligned to long-term goals.

Case Studies
Results Across
Every Stage & Scale.
From pre-pipeline startups to multi-billion dollar enterprises — the work speaks for itself.
GTM Strategy · Revenue Operations

Series A Startup
Autonomous Supply Chain OS

PIPELINE GROWTH
The Challenge

A $100M Series A startup had strong technology but zero qualified pipeline and no enterprise market presence. We built B2B go-to-market from the ground up — sharpening the ICP, crafting supply chain use case narratives, and driving Fortune 500 penetration through targeted events and executive-level messaging.

$30M
Qualified Pipeline

2

Events to Achieve It
AI Automation

$100M SaaS Emerging Supply Chain Control Tower

Growth
The Challenge

A high-growth SaaS leader had a brand-heavy, non-performant marketing function that wasn't generating qualified pipeline, reinforcing a "commodity" perception, and underplaying its strategic value. We converted it into a revenue engine by reframing the messaging around value-based customer outcomes, launching executive-level top-of-funnel programs, and building a comprehensive AI Agent GTM Playbook.

101%
YOY BOOKINGS GROWTH

$70M

Cross-Sell Identified
REBRAND · Revenue Operations

$4B Workforce Management Services

TRANSFORMATION
The Challenge

A $4B workforce management company was simultaneously managing a corporate rebrand, integrating five acquisitions, and trying to stand up a modern SaaS growth engine from near zero. We designed and executed the full SaaS GTM strategy and lead generation infrastructure — while completing the global rebrand on a six-month deadline. As part of the transformation, we developed a Total Addressable Market application to map and prioritize market opportunity across verticals, enabling leadership to make data-driven investment and expansion decisions.

$700K → $17M
Sales Pipeline
6 mo
Full Rebrand

5

Acquisitions Integrated
Corporate Strategy · M&A Advisory

$1B SaaS Supply Chain Platform

STRATEGY
The Challenge

Trusted strategic advisor to the C-suite of a $1B supply chain SaaS company — shaping long-term vision, identifying acquisition targets, and building the business case for two AI/ML and eCommerce acquisitions. We built a proprietary app to capture and manage the history of the M&A target landscape, enabling leadership to track, evaluate, and prioritize opportunities with full portfolio context. The company's trajectory contributed directly to its acquisition at an $8B valuation.

$8B
Acquisition Valuation
100%
PRODUCT PORTFOLIO COVERAGE -
BUY / BUILD / PARTNER HEATMAP
How We Work
Less Consulting. More Doing.
We work inside your business, not outside it. Alongside your leadership team, we define what success looks like — then we stay to make it happen.
starT a conversation
01

Diagnose

Rapid assessment of revenue gaps, operational constraints, and market dynamics to establish a clear, honest baseline.
02

Architect

Design bespoke strategies, operating models, and execution playbooks tailored to your specific stage, context, and ambition.
03

Execute

Drive implementation alongside your team — enabling cross-functional alignment, tracking milestones, and adjusting in real time.
04

Scale

Institutionalize what works, build internal capability, and create compounding systems for sustained, profitable growth.
Leadership
Christine Shulman
Principal & Founder, Orca Labs
Based in Anchorage, Alaska with over 20 years of executive experience driving Corporate strategy, GTM transformation, and operational change across public and private sector organizations — from early-stage startups to global enterprises.

Christine is frequently engaged by PE firms, boards, government leaders, and founders to diagnose revenue gaps, architect operating models, and lead cross-functional initiatives that generate measurable results. Some of her experience is captured below.
VP Go-to-Market Strategy & Operations, $100M SaaS supply chain platform
Global VP Marketing, $4B workforce management enterprise
Global VP Strategy & Corporate Development, $1B SaaS (acquired at $8B)
Head of GTM, Series A autonomous supply chain startup
MBA International Business · BBA International Trade & Finance
Connect on LinkedIn

"I don't just advise — I architect operating models and drive execution alongside your team until results are real and repeatable."

Christine Shulman — Principal, Orca Labs
Get In Touch

Ready to Move the Needle?

Whether you're a founder navigating scale, a PE-backed portfolio company, or an enterprise team ready for transformation — let's explore what's possible.

Most engagements begin with a 30-minute conversation.